Welcome back to Seller Snacks — your weekly buffet of ecommerce goodness.

This week, we’ve gota eulogy for the Amazon Search bar, a potential solution for gated ASINs,a close-up on Amazon’s growing million-dollar club, and intel on how Amazon’s latest Brand Registry update can affect resellers.

Whether you’re flipping, sourcing, or binge-scrolling Keepa — grab a plate, we don’t judge.

Let’s eat!

🗝️ Better Shot at Getting Ungated? InventoryLab Might Help

If you've been blocked from selling certain brands, there’s a quiet change happening behind the scenes –and InventoryLab users may have the edge.

Yoda Yee, founder of ThreeColts (InventoryLab’s parent company), recently posted on X that auto-ungatings are about to become easier in the near future:

But how does being an InventoryLab user increase your chances of getting ungated?
According to Yee, it has something to do with InventoryLab’s API.

“Apparently, they’re using data from IL’s API calls to determine what to prioritize so that’s why triggering IL’s restriction checker should improve your chances”, he explains.

Some InventoryLab users are already seeing results:

Yee also recently provided an update on how InventoryLab users can trigger a better chance at ungating using InventoryLab:

✅InventoryLab List:Search for an item in the list batch.

✅Scout

• Search for an item

• Click on a product

• Click to view Scout history

• In Scout history, click to view a product

✅Scoutify

• Search for an item

• Click on a product

• Click to view Scoutify history

• In Scoutify history, click to view a product

✅ScoutX– click to land on Amazon detail page

🔍What’s InventoryLab?

InventoryLab is a tool suite that helps sellers source, list, ship, track profits, and manage bookkeeping in a single platform. It isAmazon-recommendedand over 12,000 sellers trust it.

If brand restrictions are slowing you down, this might be the tool to move you forward.

👉Try InventoryLab free for 14 days and let us know how it helps.

🪦 RIP Amazon Search Bar (2010–2025)

Prime Day used to be simple:
Run some PPC, tweak your price, ride the traffic.

But this year?
The game changed. Gen AI flipped the board.

According toAdobe, traffic from AI shopping tools jumped3,300%. Shoppers didn’t head to Amazon tosearch. They used AI tools like ChatGPT, Rufus, and Perplexity toask for recommendations, and bought what showed up.

Amazon’s search bar didn’t break.
It just got replaced.

What That Means for Sellers

🧠The funnel starts before Amazon
AI tools are answering “best gift for Dad” before shoppers ever open the app. If you're not part of that answer, you’re not even in the running.

📉PPC isn’t enough anymore
Bidding big doesn’t help if AI skips your listing. Discovery now depends on structure, trust signals, and outside content AI can crawl.

📱Mobile shopping = faster bounce
52% of Prime Day orders came from phones. AI pulls quick summaries. Shoppers scroll fast. Weak copy = no click.

What Smart Sellers Are Doing

✅Write for AI
Your PDP needs clean bullets, question-based copy, and review-rich content. If AI can’t skim it, it skips it.

✅Get talked about in public
AI scrapes Reddit, Quora, blogs, and even TikTok captions. Plant your product in the places robots read.

✅Influencers = AI whisperers
Work with creators who know how to feed GenAI. Their content might end up training the next wave of buyer prompts.

The Amazon game is evolving.
And if you’re still playing by old rules, Q4 won’t be kind.

💰 The Million-Dollar Club Is Growing — Here’s How to Join

Big news: The number of Amazon sellers making over $1 million a year has nearly doubled since 2021. Today, more than 100,000 sellers worldwide are hitting that milestone.

Here’s what’s driving it:

Even though the total number of active sellers dropped by 10%, the sellers who keep pushing and adapting are grabbing bigger slices of the Amazon pie. The marketplace is rewarding those who know how to handle rising fees, tariffs, and tougher competition.

Some key facts:

• The top 2% of sellers now generateover half of Amazon’s total revenue.

• Traffic per seller is up 31%, meaning less noise and more buyer eyes on your listings.

• The US marketplace leads, but Chinese sellers are rapidly growing their share.

• Whether you’re OA, RA, Wholesale, or Private Label, the road to scaling is clear: adapt and optimize.

What To Do Now

• Double down on winners: Focus on your best products and scale up. Quality beats quantity.

• Watch your margins: Fees keep rising. Use smart sourcing and tools to keep profits healthy.

• Optimize for more traffic: Improve your listings and marketing to grab the extra attention active sellers are getting.

• Stay flexible: Amazon’s game keeps changing (but we already know that). Be ready to pivot and test new strategies.

• Learn from the top: Follow what the big players do and apply their winning moves to your business.

Success on Amazon is more possible than ever,but only if you keep evolving with the marketplace.

📢 Brand Registry Isn’t Just for Private Label Anymore

Amazon’s updatedBrand Registry guide isn’t just for sellers building their own brands. It has major implications for arbitrage and wholesale sellers too, especially as we barrel toward Q4.

Even if you’ve never enrolled in Brand Registry, you’replaying on its turf. And the rules just got a bit stricter.

🚧 What’s Changing?

Amazon’s 2025 update to the Brand Registry guide includes:

• A simplified overview of how to enroll

• Updated trademark requirements

• Clearer steps for verification

• A breakdown of post-registration perks (like A+ Content and Brand Analytics)

Great news for brand builders. But also a warning shot to resellers: Amazon is tightening the bolts around brand protection.

⚠️ Why It Matters for OA, RA, and Wholesale Sellers

Whether you’re scanning shelves, hunting for deals online, or sourcing by the pallet, you’ve likely already felt it:

• More listings are gated—especially for common retail brands

• IP complaints are easier to file—even against legit sellers

• Listings are getting locked by brand owners, limiting your control

• Suppressed listings often pop up during Q4—sometimes without warning

Brand Registry gives brands more tools, more control, and more ways to ruin your day.

🛡️ Stay Ahead of the Wrecking Ball

Use tools likeIP Alert to flag problematic brands before you source. It gives resellers real-time insight into brand restrictions, gating, and known IP complaint history so you don’t get caught off guard when the Q4 pressure hits.

It’s not just about making better buys- it’s also about protecting your account.

🗞️Essential Amazon Seller Updates

🔍New Amazon Fee Explainer Tool Makes Understanding Your Charges a Breeze
Amazon just rolled out a handy Fee Explainer tool that breaks down every charge on your selling account – from referral fees to removal costs. Now you can see exactly why you were billed, helping you avoid surprises and better manage your profits.

✨Amazon’s AI Brand Name Generator Just Got a Personality Boost
Now you can add personality vibes like casual, elegant, or playful when brainstorming brand names with Amazon’s AI tool. It’s a fresh way to find a name that truly fits your style before you jump into Brand Registry.

📈 See Your Sales Soar with Amazon’s New Shoppable Videos Sales Lift Insights
Amazon now shows how much your sales could jump by using shoppable videos by category. Check out your potential boost and learn how to create videos that help shoppers buy smarter and faster.

🌍Unlock Global Growth with Amazon’s Marketplace Product Guidance Updates
Discover where your products are in demand worldwide and get smart recommendations to expand your reach across top global marketplaces. Track top sellers and hot new launches in your categories to stay ahead of the curve.

🚀 Two Months to Amazon Accelerate: Secure Your Spot for Expert Seller Café Guidance
Amazon Accelerate 2025 is coming to Seattle! Don’t miss your chance for personalized, one-on-one sessions with Amazon experts at Seller Café. Spots are limited — register now to get priority access and level up your business with tailored advice and solutions.

🧰 Arbitrage Corner — OA Tips, Threads & Tools

🔍 VA Not Finding Leads? Fix It with These 12 Proven Tactics
Struggling to get results from your sourcing VA? Thisthread breaks down 12 field-tested strategies we use with our own team to drive performance, accountability, and real profits. Whether you're managing one VA or a full team, these insights can save your Q4.

🛠️ What To Do When a Buy Goes Bad
Even the best sellers make bad buys – what matters is how you handle them. In thisthread, Warner Fields (@FieldsofProfit) shares smart, scrappy ways to recover value from your worst Amazon buys, from cross-listing to setting markdown checkpoints. Worth a bookmark if you've ever stared at a death pile wondering what now.

📣 Why Selling Solo Is Slowing You Down
In thisClear the Shelf episode, Chris Grant sits down with Miles Longstreth (@Flips4Miles) to break down how social mediaactually fuels an Amazon business—no influencer status required. They talk content, mindset shifts, and the underrated growth levers most sellers ignore. Solid gold if you're building alone and wondering what’s next.

💳 Turn Inventory Spend Into Profit: Top Credit Cards for Amazon Sellers in 2025
Spending $5K+ a month on inventory? You might be leaving thousands on the table. In thisguide, Chris Grant breaks down the best credit cards for Amazon FBA sellers – from 2-5% cashback opportunities to 0% APR financing and travel perks. Whether you're just getting started or scaling past $50K/month, this post helps you build a credit card strategy that boosts cash flow and rewards your spend.

🔓 Break the $10K Barrier on Amazon
Feeling stuck just below $10K/month in sales? You're not alone, and you're not doing it wrong. In thisepisode, Stephen Smotherman breaks down the most common (and fixable) roadblocks that hold sellers back. From sourcing to cash flow, get the clarity and strategy you need to level up.

🎓 This Week in Seller School

📚Blog Posts

• Amazon Q4 2025 Prep Timeline: Monthly Checklist for Black Friday and Holiday Sales bySeller Labs

• Smarter Ways to Clear Inventory without Killing Margins byFeedvisor

• Selling Toys on Amazon This Q4 2025: What You Should Know as Early as Now byFBA Lead List

• How Much Should You Really Spend on Amazon Ads? bySeller Metrics

• What Makes A 5-Star Seller? Feedback patterns that win byeComEngine

⚡ Quick Clicks — Headlines Worth a Glance

• Open AI wants a cut: Payment checkout system within ChatGPT soon?

• Target cedes pricing advantage to Amazon & Walmart: Effective July 28, Target won’t match their prices to Amazon & Walmart anymore.

• Amazon and Walmart reinvent the supply chain: Largest retailers turn to AI to address supply-chain challenges.

🎭 Meme of the Week

Because Amazon selling is serious business… but nottoo serious.
Want more sourcing memes, weekly drops, and a few laughs between IP claims?

👉Follow us on X (@FBALeadList)

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📩 Email us athello@fbaleadlist.com — let’s build something great together.

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🗓Q4 Prep Begins Now

It’s almost August, and as early as now we already feel that Q4 is upon us.

For those of us in the Amazon game, we know that toys are among, if notthe hottest selling products come Q4. While they sell well throughout the year,sales go through the roof from October until the 2nd week of December, so it’s very important that you have a sound selling strategy in place to make the most out of this very lucrative season.

We updated this blog post to help you with your planning, so read up to stay updated.

🧸Updates in the Toys and Games Category

Let’s start off with possible updates in the Toys and Games category.

THE GOOD NEWS:There aren’t any new restrictions that will limit FBA sellers from selling products in this category this year. We reached out to Seller Central recently, and were informed that there are no current updates to policies in the Toys and Games category.

There are however, still existing policies that we all have to be aware of that may affect our capacity to sell in the Toys and Games category:

📬Holiday Selling Requirements (FBM Sellers):

This only affects FBM sellers. For FBM sellers to be approved to be able to sell this holiday season, these conditions must be fulfilled:

• their first sale must be prior toSeptember 2025.

• they must have been able to fulfillat least 25 orders fromAugust 15 to October 14.

• Pre fulfillment Cancel Rate is not greater than1.75% fromSeptember to October.

• Late Shipment Rate must not be greater that4% fromSeptember to October

• Order Defect Rate must not be greater than1% as ofOctober

So if you sell via FBA, this doesn’t affect you.

Pro Tip: If you are an FBA seller who has done merchant-fulfilled previously and meet these requirements,adding FBM can be a good idea to your Q4 selling strategy. Keep in mind that if you sell via FBA exclusively, there is a cutoff date that you have to observe when sending products you wish to sell for Q4 selling to Amazon fulfillment centers:

• Halloween – October 1

• Black Friday – November 1

• Cyber Monday – November 1

• Christmas Shopping – December 1

Adding FBM allows you to keep selling items beyond this cutoff date, when sales are still very high.

📏Policy on Toys Intended for Use of 12 Years Olds and Below:

Amazon now requires that toys intended for the use of 12 years old and Below meet Federal Safety Standards. Take note that if you have toys for children ages 12 and below already for sale, Amazon may request that you provide toy safety documentation for compliance.

Log in to your seller central account and follow this link to seeAmazon’s policy for selling in Toys and Games in the US Marketplace.

Examples of Products you can’t sell under this policy:

• Abrasive kite strings

• Beaded and amber teething jewelry

• Beaded clips and chains

• Mushroom-shaped infant teether or pacifiers

• Non-toy magnet products

• Polar pens

• Powerful magnets

• Throwing star fidget spinners

• Toothpick crossbows

• Water beads

Find more info on prohibited productshere.

Also, Amazon has emphasized certain toys for children aged 12 years old and below, so if you plan on sourcing the following toys or have them in your inventory, make sure that you check the Help articles for the following products:

• Fidget Spinners

• Magnet Products

• Projectile Toys

• Laser Products

We hope that this blog post helped you in planning for your Q4 strategy, and if you have any questions and concerns regarding products in the Toys and Games category, don’t hesitate to reach out to us!

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