With Valentine’s Day coming up fast, a lot of sellers are staring atsales rank trying to figure out what to buy.
That’s usually the wrong signal, and the same mistake that leaves lead pipelines emptyafter the season passes.
This is exactly why we always recommend building asteady flow of normal, evergreen leads alongside seasonal plays (more on that below).
First, the framework.
Why Sales Rank Lies for Seasonal Sourcing
Seasonal products don’t behave like your usual leads.
Early in the cycle:
- Demand hasn’t hit yet
- Rank looks flat
- Smart sellers are already positioning
This applies toValentine’s Day.
The edge isn’t speed.
It’stiming.
Step 1: Build the seasonal universe (don’t hunt yet)
OpenKeepa Product Finder and start with discovery only.
For Valentine’s, use these search terms:
- “Valentine”
- “Valentine’s”
You’re not picking winners yet.
You’re building aseasonal sandbox.
Step 2: Remove Amazon as a seller
Exclude ASINs where Amazon is currently in stock.
This removes:
- Private label traps
- ASINs you won’t realistically compete on
What’s left is a much cleaner list ofresellable opportunities.
(This same Amazon-exclusion logic is baked into our Premium 44 and Elite 22 OA lead lists)
Step 3: Do not filter by rank (yet)
This is where most sellers cut their own legs out.
Right now:
- Valentine’s items haven’t spiked
- Rank is still asleep
Filtering by rank now removes the products that movelater.
Step 4: Use seller behavior as your demand signal
Instead of rank, validate demand with seller count.
For example:
- Minimum 4 FBA sellers
This tells you:
- Resale activity exists
- Sellers are willing to stock it
- Demand has shown up before
…without killing opportunities too early.
👉Important reminder:
This same seller-behavior logic is what makesnon-seasonal leads so valuable. You can add them to your pipeline now, test them calmly, and turn the good ones into replensafter seasonal chaos ends.
That’s where our Premium 44 and Elite 22 OA lead lists fit best.
Step 5: Study last year’s pattern in Keepa
Zoom out and look at:
- When rank dropped
- How price inflated
- How long demand lasted
Different curves, same lesson.
Step 6: Let other sellers show you what works
Click into sellers active during last year’s peak pricing.
Their storefronts often reveal:
- More seasonal SKUs
- Evergreen products
- Replenishable items hiding in plain sight
This is how one ASIN turns into a longer-term sourcing list.
Step 7: Match fulfillment to timing
Be intentional.
FBA → only if inventory can go live in time (at least 1-2 weeks before Valentine’s Day)
FBM → ideal for late-cycle, low-risk plays
Late buys aren’t bad.
Bad fulfillment decisions are.
Want consistencyafter the season ends?
Seasonal sourcing comes and goes.
Strong pipelines don’t.
Our Premium 44 and Elite 22 OA lead lists give you:
- Evergreen OA leads
- Clean seller behavior filters
- ASINs you can test, pipeline, or convert into replens
- Less stress when seasonal windows close
Here's what long-time Amazon online arbitrage sellers who rely on our lead lists to find profitable flips faster have to say:
⭐⭐⭐⭐⭐
“Better and more cost-effective than any VA I have hired on my own.This has been a real game-changer for me, and I really do appreciate the hard work everyone puts into making this happen.” – Ken
⭐⭐⭐⭐⭐
“Great multi-use list: use forrabbit-trailing off store, brand, coupon, category, or just buy daily leads outright, rarely tank, well-vetted, excellent variety. “ – SC
⭐⭐⭐⭐⭐
“I was able to build my business just using these leads, it's been a great experience for me.” – JC
Learn more about our Premium 44 and Elite 22 here.
Use seasonal profits to fund long-term consistency.
Want more free game? Click here to learn how to squeeze more profit from your inventory using a very simple pricing lens.