The FBA Returns Myth: Why Sellers Overestimate Their Losses (And What to Track Instead)

by Brian and Robin Joy Olson | Mar 3, 2026 | Uncategorized

Every Amazon FBA seller knows the feeling. A return notification appears in Seller Central, and your stomach drops. You start doing mental math: “That return just wiped out my profit on the last three sales.” This reaction is nearly universal among...

Why Amazon Sellers Quit at Month Three (And How to Make Sure You Don’t)

by Brian and Robin Joy Olson | Feb 4, 2026 | Seller Snacks

There's a moment every Amazon seller faces. It's not the first sale. It's not even the first profit. It's the moment somewhere around month two, maybe month three, when the initial excitement fades and the doubt gets loud. The dashboard refuses to move. The wins from...

What If the “Safe” Approach to Product Research Is Actually the Riskiest Path of All?

by Brian and Robin Joy Olson | Jan 27, 2026 | Seller Snacks

There's a version of fear that doesn't look like fear. It looks like responsibility. Due diligence. Being smart. For Amazon arbitrage sellers, this fear often masquerades as research. One more Keepa chart. One more question in a Facebook group. One more thread about...

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