by Brian and Robin Joy Olson | Apr 27, 2026 | Seller Snacks
The narrative is everywhere: selling on Amazon is dying. Fewer new seller registrations. Big brands dominating. Chinese manufacturers going direct. Advertising costs eating margins alive. Fee increases outpacing inflation. And the data behind these claims is real....
by Brian and Robin Joy Olson | Apr 21, 2026 | Seller Snacks
We have elevated “data-driven” to religious status in business. It sounds rigorous. Analytical. Smart. The phrase signals that decisions are grounded in facts, not feelings. That we are being objective, not emotional. But there is a problem with data...
by Brian and Robin Joy Olson | Apr 14, 2026 | Seller Snacks
The Buy Box Is No Longer Winner-Take-All For years, the Amazon buy box, officially called the Featured Offer, operated on a simple principle: one seller wins the purchase button, and everyone else gets buried behind the “Other Sellers on Amazon” link. That...
by Brian and Robin Joy Olson | Apr 7, 2026 | Seller Snacks
Third-party Amazon sellers face a unique problem. The most credible teaching comes from people who built successful businesses before the platform fundamentally changed. The gap between what’s being taught and what actually works keeps widening. You’re doing...
by Brian and Robin Joy Olson | Mar 23, 2026 | Seller Snacks
Pilots use flight simulators before they fly real planes. Why don't arbitrage sellers practice before they risk real capital? It's a question worth sitting with. The learning curve in Amazon FBA arbitrage is well-documented. New sellers face a gauntlet of potential...
